By Jacqueline Antonetti Moreno – Transformational Communicator. Diversity Expert. Bestselling Author. Solutions Finder.
Throughout my life I have been a firm believer that we should compete with ourselves instead of spend our life competing with others. Namely, we should focus on being the best version possible of ourselves and make sure that we are better today than who we were yesterday. However, I kind of knew this instinctively, but wasn’t really aware of what were the benefits of having that “life philosophy” until about 12 years ago.
Back in the early 2000s in Venezuela, where I grew up and lived for over 30 years, there were two main cellular service providers which were so competitive that they kept highlighting in their tv ads what they did better than the competitor. Such “ads war” was actually fun to watch, to the point that people couldn’t wait for the reply of the competitor when one of the companies launched a new advertising campaign.
One day at a family reunion, my brother had been recently hired to be the VP Commercial Operations of one of the companies, and we talked about the competition described above. We all made our comments regarding how much fun to watch this was and so on, and then he said, with a smile on his face that the last ad was the last one we would see addressing the fails of the competitor. He had started a new advertising policy: they would focus on highlighting what they did great instead of highlighting what others did wrong. Read the rest of this entry